OYO vs. Treebo: The Budget Hotel Aggregators Battle

Virtual Startup Campus
3 min readAug 9, 2023

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  1. Market Presence and Property Count:

-OYO: As of September 2021, OYO had a vast network of over 43,000 hotels across India, making it one of the largest hotel aggregators in the country. OYO’s extensive presence extends to various international destinations as well.

- Treebo: As of the same period, Treebo boasted a network of around 600 hotels, with a strong focus on providing quality budget accommodations with consistent standards.

2. Property Standards and Quality Assurance:

- OYO: OYO is known for its standardized properties, ensuring consistent quality, amenities, and services across its chain. The platform’s “OYO Rooms” brand promises a predictable experience for travelers.

- Treebo: Treebo also prioritizes quality assurance, following strict standards for its budget hotels. Treebo ensures clean and comfortable stays for its guests, striving to deliver a delightful experience.

3. Pricing and Deals:

- OYO: OYO offers competitive pricing, with a range of budget-friendly options for travelers. Additionally, OYO frequently provides discounts, offers, and cashback deals, making it an attractive choice for budget-conscious travelers.

-Treebo: Treebo also offers competitive pricing for its budget accommodations. The platform occasionally provides special deals and promotions to further enhance the value for travelers.

4. Booking Experience and User Interface:

- OYO: OYO’s user-friendly app and website provide a seamless booking experience, allowing travelers to find and reserve accommodations quickly.

- Treebo: Treebo’s platform is designed for easy navigation, providing users with a straightforward booking process and a user-friendly interface.

5. Customer Reviews and Ratings:

-OYO: OYO’s extensive hotel network is accompanied by a wide range of customer reviews and ratings, giving travelers insights into the quality and experience of each property.

Effective Marketing Strategy of OYO

- Treebo: Treebo’s focus on quality standards reflects in positive customer reviews, assuring travelers of a comfortable and satisfying stay.

6. Additional Services and Amenities:

- OYO: OYO offers various additional services, such as OYO Wizard (loyalty program), OYO Homes (private vacation rentals), and OYO Bazar (online grocery store), providing a comprehensive platform for travelers.

- Treebo: Treebo emphasizes the essential amenities, ensuring travelers have a comfortable and convenient stay without overwhelming them with additional offerings.

7. International Presence:

- OYO: OYO has expanded its operations beyond India and now has a significant presence in international markets, including Southeast Asia, Europe, the Middle East, and the United States.

- Treebo: As of the mentioned period, Treebo’s focus remained primarily on the Indian market, with a strong presence in popular tourist destinations.

8. Corporate Tie-ups:

- OYO: OYO actively collaborates with various corporate entities to provide affordable and reliable accommodation options for business travelers.

- Treebo: Treebo also partners with businesses to offer comfortable stays for corporate travelers at competitive rates.

For more such insights and information related to startups, entrepreneurship, marketing strategies, etc. visit Markoknow.

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Virtual Startup Campus
Virtual Startup Campus

Written by Virtual Startup Campus

The Next Generation Business Education for Startup Building and Career Growth with focus in product, marketing, strategy, consulting, data, ai, revenue, growth

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