MakeMyTrip vs. Goibibo: A Data-Driven Comparison of Leading Travel Booking Platforms

1. User Base and Market Presence:

- MakeMyTrip: As of September 2021, MakeMyTrip had over 47.5 million monthly active users and a strong presence in India and other South Asian countries.

- Goibibo: In the same period, Goibibo had approximately 30 million monthly active users, mainly concentrated in the Indian market.

2. Services and Offerings:

- MakeMyTrip: This platform provides a comprehensive suite of travel services, including flight bookings, hotel reservations, holiday packages, bus bookings, and cab services.

- Goibibo: Similarly, Goibibo offers a wide range of travel services, including flights, hotels, holiday packages, buses, trains, and car rentals.

3. Pricing and Discounts:

- MakeMyTrip: Known for its frequent flash sales and exclusive discounts, MakeMyTrip offers competitive pricing and cashback deals to attract customers.

- Goibibo: Goibibo often provides discounts and cashback offers on specific routes and hotels, making it an enticing choice for budget-conscious travelers.

4. Loyalty Programs and Rewards:

- MakeMyTrip: The “MyTrip Rewards” program allows users to earn reward points that can be redeemed for future bookings, offering incentives for loyal customers.

- Goibibo: Goibibo’s “GoCash+” feature rewards users with GoCash+ on every booking, which can be utilized for subsequent transactions.

In general, loyalty rewards programs can be a good way for travelers to save money or get additional benefits when booking travel. However, it is important to carefully consider the terms and conditions of the program and to understand how the rewards work before signing up.

5. Customer Support and Reviews:

- MakeMyTrip: With a focus on customer satisfaction, MakeMyTrip has a well-established customer support team that offers assistance via phone, email, and chat. Online reviews indicate an average satisfaction rating of 4.3 out of 5.

- Goibibo: Goibibo also boasts a dedicated customer support team, receiving positive feedback from users with an average satisfaction rating of 4.1 out of 5.

6. Mobile Applications:

- MakeMyTrip: The MakeMyTrip app has over 30 million downloads on the Google Play Store and the Apple App Store, offering a seamless booking experience on the go.

- Goibibo: With more than 20 million downloads, the Goibibo app is also highly rated, catering to travelers who prefer booking via their smartphones.

7. Exclusive Features:

- MakeMyTrip: MakeMyTrip often provides competitive rates on international flights, making it an attractive option for travelers with global destinations in mind.

- Goibibo: Goibibo excels in budget hotel bookings, offering a wide selection of affordable accommodations, making it an excellent choice for economical trips.

8. Website Traffic and Rankings:

- MakeMyTrip: As of September 2021, MakeMyTrip’s website ranked among the top 500 most visited sites globally, showcasing its popularity and reach.

- Goibibo: In the same period, Goibibo ranked among the top 1,000 most visited sites, indicating a strong online presence and user engagement.