Did Markoknow sounds like a Really Stupid name to you?
A roundtable of Markoknow founding members and teams were sitting and the regular topic at Markoknow came into picture.
So do you think we should have a more suggestive name around startups to reflect our main motto? , someone said
But don’t you think a little different name stands out in the market ? , said the other person
And what is the point of being similar name oriented, its difficult to recall that everyone in a particular industry follow a variation of “Startup” with something added ahead or behind, The other person added
The discussion concluded on the fact, “Lets deliver Quality”
Nike doesn’t suggest shoes, The name stands for quality. As long as you are building a brand, you can be what you want. Bisleri doesn’t suggest water. Now bisleri is suggested for water.
Everyone settled, The name is kept!
Markoknow started as a concept of “Know the Market, before you launch” when it was into market research has now shifted to more deeper problems with startups and enabling them on that. But the name is still what we started with, because of the recognition of the name with its 20K + community members.