Brands that utilized Influencer Partnerships to Grow their presence

Markoknow brings out to you how influencer partnerships and marketing can play a remarkable role in Startup success through some of the famous brands.

1. Myntra: Myntra, a popular online fashion and lifestyle retailer, has partnered with fashion bloggers like Komal Pandey, Santoshi Shetty, and Sejal Kumar to promote their products. These influencers create engaging content featuring Myntra’s clothing, accessories, and beauty products, showcasing their personal style and recommending Myntra’s offerings to their followers.
2. Nykaa: Nykaa, a leading beauty and cosmetics e-commerce platform, has collaborated with beauty bloggers and influencers like Corallista, Shreya Jain, and Debasree Banerjee. These influencers create makeup tutorials, reviews, and product recommendations featuring Nykaa’s extensive range of beauty products, helping to drive awareness and engagement among their dedicated followers.
3. Zomato: Zomato, India’s renowned food delivery and restaurant discovery platform, has partnered with food bloggers and influencers like Kalyan Karmakar (Finely Chopped), Nikhil Merchant (Nonchalant Gourmand), and Amrita Rana (Life Ki Recipe). These influencers share their food experiences, restaurant recommendations, and food delivery experiences through engaging content, amplifying Zomato’s reach and influence in the food community.
4. Tanishq: Tanishq, a renowned jewelry brand, has collaborated with fashion and lifestyle influencers like Masoom Minawala, Juhi Godambe, and Shereen Sikka Bharwani. These influencers showcase Tanishq’s exquisite jewelry collections, highlighting the brand’s designs, craftsmanship, and heritage through captivating imagery and storytelling.
5. Flipkart: Flipkart, one of India’s largest e-commerce platforms, has partnered with diverse influencers across categories. Fashion and lifestyle influencers like Aashna Shroff, Scherezade Shroff, and Kritika Khurana collaborate with Flipkart to promote their fashion and lifestyle products. Technology influencers like Ranjit Kumar (Geeky Ranjit) and Gaurav Chaudhary (Technical Guruji) share their expertise and review Flipkart’s tech offerings.
6. Puma India: Puma India collaborates with fitness enthusiasts and athletes like Milind Soman, Shilpa Shetty Kundra, and Mary Kom. These influencers inspire their followers to embrace an active lifestyle and showcase Puma’s athletic footwear, sportswear, and accessories in their fitness routines and workouts.